IRTA IS SADDENED TO LEARN OF THE PASSING OF ONE OF OUR STRONGEST SUPPORTERS AND FRIENDS, ALAN ELKIN. ALAN WAS INDUCTED INTO THE BARTER HALL OF FAME IN 1999 AND PLAYED A CRITICAL ROLE IN THE FORMATION AND SUCCESS OF IRTA’S CORPORATE COUNCIL. IRTA EXTENDS ITS HEARTFELT THOUGHTS AND PRAYERS TO ALAN’S FAMILY AND COLLEAGUES.

OBITUARY

Alan Steven Elkin
MAY 14, 1940 – FEBRUARY 21, 2026

Obituary of Alan Steven Elkin

ALAN ELKIN, 85, OF BOCA RATON, FLORIDA, AND A LONGTIME
RESIDENT OF NEW CITY, NEW YORK, PASSED AWAY PEACEFULLY
ON FEBRUARY 21, 2026.

Born May 14, 1940, in Brooklyn, New York, Alan began his a career in advertising. A determined entrepreneur, he co‑founded and served as Chairman of the Board and CEO of Active International, building a career marked by creativity, hard work. He launched a small start-up from his kitchen into a global company with over 850 employees. Alan has also been recognized with many business awards, including the Broadcasting and Cable Hall of Fame Lifetime Achieve Award, the Ernst & Young’s ‘Entrepreneur of the Year Award, and British American Business Inc.’s Averell Harriman International Trade Award to name a few.

Alan prioritized his involvement in the community by way of philanthropic affiliations with the American Cancer Society, Meals on Wheels, People to People, the Jewish Community Center, Good Samaritan Cardiac Institute, and Active Cares. Alan loved to travel, read, and constantly learn — he took on life with passion and an unmistakable, larger‑than‑life presence.

Alan married his beloved wife Bonnie 63 years ago; they were partners in every aspect of their life. He is survived by his wife, Bonnie; his daughter, Dayna; son-in-law Andrew; and his grandchildren Greyden, Elkin, Nolan, and Jarren. He was predeceased by his son, Gregg.

Memorial contributions may be made by following your heart and support causes or charities that inspire you — a fitting tribute to a man who gave so much of himself.

Alan will be remembered for his his strength, generosity, and the warm, passionate spirit he brought to every room. He will be deeply missed by all who knew him.